About

As a versatile Art Director with over a decade of experience, I strive to bring ideas to life through compelling design and integration. With a keen eye and strong conceptual thinking, this has led me to create successful campaigns for a diverse range of clients and brands via print, web, digital, mobile and experiential marketing. Throughout my career I studied archetypes in the business such as David Ogilvy, his approach to advertising emphasized the importance of research, compelling storytelling and the significance of understanding consumer psychology and behaviour. His timeless principles focus on marrying clever copywriting and impactful visuals that entertain audiences and drive results.
I aim to embody this level of professionalism and genuine passion for the craft with every project I work on.

CORE COMPETENCIES

Ideation  I  Identity  I  Design  I  Logos  I  Strategy  I  Branding  I  Print  I  Mobile  I  Digital  I  Retail  I  Promotional  I  Experiential  I  Photography  I Illustration  I  Typography  I  Copywriting  I  Storyboarding  I  Animation  I  Motion Graphics

TECHNICAL SKILLS

Adobe CS - Photoshop - Illustrator - InDesign - XD - After Effects - Premiere - Dimensions  I  Tumult Hype HTML5  I  Figma  I  Muse  I  Wordpress  I  Salesforce  I  Rodeo  I  Cloudinary  I  Workforce  I  Google Workspace  I  Agile  I  MS Office  I  HTML  I  CMS  I  SEO

ASSOCIATIONS & RECOGNITIONS

RGD  I  DX  I  ADCC  I  Cannes Shortlist  I Summit Awards  I  TCANN